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Uncovering the GMCC's "voyage to sea": measures tailored to local conditions, technology breaks the wall

2017-11-22 4016 views

In the cold year of 2017, the domestic air-conditioning compressor market continued to improve, and the demand for overseas air-conditioning compressors grew steadily, driving the 2018 cold-year compressor companies to actively perform in production, and the export volume maintained a year-on-year increase. Chinese enterprises have played an important role in economic globalization. With the convening of the "Nineteenth National Congress", the development of "going overseas" has gained new momentum, and the confidence of manufacturing enterprises to sail and sail has become stronger, and they have followed the direction of the country's development strategy.

The trend of "going abroad" is intensifying. How can manufacturing companies flex their muscles?

Under the influence of factors such as proximity to the consumer market, policy support, taxation and capital cost advantages, the “going global” trend of domestic manufacturing industries has become increasingly intensified. At the same time, the overseas deployment motivations of Chinese companies have become more diversified and more diversified. Among them are China-Japan-Korea cooperation There are also ways to set up factories in Africa and Vietnam, as well as overseas mergers and acquisitions. The home appliance industry and compressor manufacturers are seizing opportunities, making early changes and strategic layout, and accelerating the globalization of their products under the traction of the “Belt and Road” initiative.

These companies have succeeded in gaining a foothold in overseas markets and continuously exporting products, mainly to achieve the following three points-"local conditions", "talent localization" and "technology localization". Among them, the strategy of "adjusting to local conditions" serves as a guideline, and plays a key role in "no regrets, one move to determine victory". The influence of "measure to local conditions" can be seen from the process of compressor manufacturer GMCC's market development. Since GMCC sailed overseas, it has adhered to the development strategy tailored to local conditions, and has developed and manufactured many energy-efficient products such as ultra-efficient fixed frequency inverter products for India, two-cylinder inverter compressors for North America, and inverter compressors for South America. By continuously expanding its overseas footprint, GMCC The products are exported to more than 20 countries including India, Thailand, the United States, Brazil, Malaysia, etc., and gradually realize the globalization of the brand.

(GMCC North American two-cylinder inverter compressor)

"Going to sea" encounters a roadblock, GMCC talks about the key to breaking the situation: adapting to local conditions

Why is adapting to local conditions the key to breaking the game? As we all know, the national conditions, needs, and climate of each region are different, and these factors have determined that the local consumers have different functional requirements for products. Therefore, manufacturers must do a good job of research before entering the market, and develop according to the actual local conditions. strategy. Just as the Middle East is hot and dry all year round, there will be greater demand for large cooling capacity and energy-efficient air-conditioning compressors. In North America, which has been at low temperatures for many years, compressors with low-temperature heating technology can quickly open the market.

Behind the implementation of local conditions is strong technical support. In the face of the North American market, the problem of low-temperature heating has become a "stopper" for corporate development. GMCC researches and develops the "low-temperature heating" technology for the cold climate in North America, and develops the "North American Star"-5TON dual-cylinder inverter compression according to local conditions. machine. By adopting the two-cylinder structure, the GMCC's 5TON two-cylinder inverter compressor can start the two-cylinder operation at the same time during heating, which can achieve the effect of rapid heating, and the fixed design of the frame can achieve low vibration and low noise, and high reliability. . Through the integration and upgrade of "two-cylinder technology" and "frequency conversion technology", the 5TON two-cylinder frequency conversion compressor has the characteristics of low-temperature starting capability, high energy efficiency, high stability, and meets the requirements of multiple refrigerant applications and multiple refrigeration oil seals. It is equipped with environmentally friendly refrigerants. It can bring clean air to users, and it is an "A +" solution for energy saving and environmental protection heating. 5TON double-cylinder inverter compressor has greatly improved the living environment of North American residents, and was welcomed by local consumers. It was once awarded the "North American Star" title. GMCC also used this to quickly open the North American market and further establish a "going overseas" pace.

(GMCC "North American Star" -5TON double-cylinder inverter compressor)

In addition, in response to the extremely cold weather in North America, GMCC continues to launch 2TON commercial air-conditioning inverter compressors, 3TON / 7TON inverter compressors, and 5TON fixed-speed compressors that can efficiently heat in low-temperature conditions. , Are specially developed for commercial air-conditioning compressors in line with North America. GMCC knows that opening the market is only the first step, and continuous technological innovation and product improvement can maintain core competitiveness.

(GMCC compressor parts precision inspection, product improvement)

"Talent localization" + "Technical localization", "Going overseas" development step by step

In addition to "adjusting measures to local conditions", the other two major footholds of manufacturing companies "going overseas" are "talent localization" and "technology localization". Localized operations will be used overseas to steadfastly and surely take every step of overseas development. "Talent localization" aims to attract locals to become corporate employees and cultivate localized technical talents, which can help enterprises to better understand the local situation, and also promote local employment and create a win-win situation. "Technical localization" requires enterprises to use local technology and equipment, manpower, marketing channels and other resources as carriers to enhance local technical knowledge reserves, facilities and equipment and comprehensive technical capabilities, and realize the economic benefits of imported technologies.

(GMCC R & D laboratory scene)

Manufacturing companies planning the opportunity to "go overseas" must combine their own characteristics and implement development strategies tailored to local conditions. GMCC will also have the courage to open up, adhere to the layout of global development, cooperate with domestic manufacturing enterprises, take the technical strength as a strong support, raise the strategic sail of adapting to local conditions, and set sail for the "new world" of enterprise development!

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